POACHA’s Journal‍ ‍

The goal of this project was to capture the feeling you get from riding your bike. GHOST wasn’t interesting in making something like looked like an advertisement for this product launch. More important than relaying various specs and geometry figures was getting people excited to ride rather than feel like they’re being sold something. Freeride by definition combines a variety of riding styles and in turn, we felt it was important to showcase multiple locations and varied terrain. Of course we did still need to highlight the Poacha in the film. Isolating the frame while floating in a natural environment, frozen in time, we aimed to showcase the product in a way that was surreal and added atmosphere to the film rather than feel like branded content that ends with a click-through link.

Client GHOST Bikes

Production Company Legs of Steel

Co-Directed Andre Nutini, David Peacock

Director of Photography Andre Nutini

Additional Cinematography Max McCulloch, Matt McCormick

16mm Cinematography David Peacock, Lukas Ian Cairns

FPV Drone Walter Kirsch

Photography Dylan Sherrard, Syo van Vliet

Editing David Peacock

Post Production Sound Keith White Audio

Colourist Ryan Urzi | ethos.studio

VFX Zach Rampen